Course Description
This course provides a rigorous introduction to financial management principles tailored to entrepreneurial and creative enterprises operating under resource constraints and high uncertainty. It examines financial reporting structures, cost management, capital allocation, and performance evaluation tools relevant to early-stage ventures. Students develop financial modeling capabilities and learn to interpret financial data in relation to strategic growth decisions, sustainability, and investor expectations.
Learning Outcomes
Upon successful completion of this course, students will be able to:
Knowledge
- Demonstrate understanding of financial accounting principles and reporting frameworks
- Explain financial performance indicators relevant to startup scalability and sustainability
Skills
- Prepare and interpret income statements, balance sheets, and cash flow statements
- Construct financial forecasts and scenario-based projections
- Analyze cost structures and unit economics to support pricing and scaling decisions
Competencies
- Apply financial reasoning to strategic decision-making in uncertain environments
- Evaluate financial risks and sustainability trade-offs
- Communicate financial performance effectively to internal and external stakeholders
Key Topics Covered
- Financial statement analysis
- Cash flow management and runway planning
- Unit economics and contribution margins
- Budgeting and forecasting methodologies
- Capital expenditure planning
- Financial governance in early-stage ventures