Course Description
This course examines intellectual property as both a legal framework and a strategic asset within innovation and creative industries. It analyzes copyright, patent, trademark, and design protection regimes, as well as licensing models and technology transfer mechanisms. Students evaluate how intellectual property strategies influence commercialization, competitive positioning, and cross-border expansion, particularly in digital and platform-based markets.
Learning Outcomes
Upon successful completion of this course, students will be able to:
Knowledge
- Demonstrate understanding of intellectual property systems and international protection frameworks
- Explain licensing structures and commercialization pathways
Skills
- Identify appropriate protection strategies for creative and technological outputs
- Analyze licensing agreements and intellectual property portfolios
- Assess infringement risks and mitigation strategies
Competencies
- Integrate intellectual property considerations into business and innovation strategies
- Balance openness and protection in collaborative innovation ecosystems
- Navigate cross-jurisdictional IP considerations
Key Topics Covered
- Copyright, patents, trademarks, and design rights
- Licensing models and royalty structures
- Technology transfer and commercialization strategies
- IP in digital and AI-driven contexts
- Enforcement, dispute resolution, and risk management