Course Description
This course focuses on the strategic design, evaluation, and transformation of business models within innovation-driven and creative ventures. It examines how organizations create, deliver, and capture value in dynamic technological, cultural, and market environments. Integrating theories of strategic management, entrepreneurship, and business model innovation, the course enables students to analyze competitive positioning, revenue architectures, cost structures, and ecosystem dynamics that shape long-term venture sustainability.
Students explore strategic planning processes under conditions of uncertainty, including scenario analysis, resource allocation, growth strategy formulation, and adaptive strategy frameworks. Particular emphasis is placed on the interaction between business model design and broader innovation ecosystems, platform dynamics, and regulatory environments. Through applied modeling exercises and strategic case analysis, students develop robust strategic plans aligned with evolving market opportunities.
Learning Outcomes
Upon successful completion of this course, students will be able to:
Knowledge
- Demonstrate advanced understanding of business model innovation theory and strategic management frameworks
- Explain value creation mechanisms within entrepreneurial and creative ecosystems
- Analyze competitive dynamics, platform strategies, and network effects
Skills
- Design and evaluate innovative business model architectures
- Conduct market and competitive analysis to inform strategic planning
- Develop strategic roadmaps incorporating growth scenarios and resource constraints
- Model revenue streams, cost structures, and scalability pathways
Competencies
- Integrate strategic thinking with innovation and venture development
- Adapt business models to technological disruption and market change
- Assess strategic risks and opportunity trade-offs
- Align organizational capabilities with long-term strategic objectives
Key Topics Covered
- Business model innovation frameworks and tools
- Value proposition and revenue architecture design
- Cost structures and scalability analysis
- Competitive strategy and positioning
- Platform and ecosystem-based business models
- Network effects and market dynamics
- Strategic planning under uncertainty
- Scenario analysis and strategic foresight
- Resource orchestration and capability development
- Risk management and strategic adaptation