Course Description
This course builds upon early-stage validation by focusing on market entry strategies, customer acquisition models, and evidence-based scaling approaches. Students examine how ventures transition from problem–solution fit to sustainable growth through structured experimentation, pricing strategies, channel development, and performance metrics. Emphasis is placed on hypothesis-driven growth and adaptive strategic execution.
Learning Outcomes
Upon successful completion of this course, students will be able to:
Knowledge
- Understand go-to-market frameworks, growth models, and customer acquisition strategies
- Explain experimental design principles applied to market testing and scaling
Skills
- Design market entry strategies and pricing structures
- Implement and analyze growth experiments using quantitative performance indicators
Competencies
- Apply data-informed decision-making to scaling initiatives
- Adapt strategic approaches in response to market feedback and uncertainty
Key Topics Covered
- Market segmentation and targeting strategies
- Customer acquisition channels and funnels
- Pricing and revenue optimization
- Growth experimentation frameworks
- Key performance metrics and analytics
- Scaling risks and strategic pivots